PASSION PROJECT
IF ANDREW CARNEGIE WAS A SURFER - ADVANCED WETSUIT CONCEPT
(2017)
βThe men who have succeeded are men who have chosen one line and stuck to it.β - ANDREW CARNEGIE
And Andrew Carnegie ought to have chosen rubber over steel - if he was a surfer.
As an environmentally conscious surfer and philanthropist, Andrew Carnegie would have seamlessly blended his love for the ocean with his industrial acumen, transforming the tides of both industry and sustainability. His passion for the waves would have driven him to champion sustainable practices, and to promote eco-friendly manufacturing processes and products. With the soul of a surfer and the heart of a humanitarian, he would inspire a new era of industrial innovation, where economic growth and environmental stewardship ride the same wave toward a brighter, greener future.
NARRATIVE
CONSUMER MINDSET
COMPETITION & OPPORTUNITY
R3: 4.5mm / 3.5mm
R-Air: (2+2+Air)mm / 4mm
R4: 5.5mm / 4mm
INTRODUCING R-AIR
DNA
INSULATION FROM INFLATION
ON-DEMAN, ADJUSTABLE WARMTH VIA INFLATED AIR
MODULARITY IS PART OF CIRCULARITY
INTERCHANGEABLE COMPONENTS EXPAND AND EXTEND THE PRODUCT LIFE CYCLE
FACTORING IN THE HUMAN FACTOR
ANATOMICALLY PLACED INFLATABLE PANELS TO MAXIMIZE RANGE OF MOTION WHEN DEPLOYED
TECHNOLOGY TOOLBOX
YULEX
NATURAL RUBBER
THE SUPERIOR NEOPRENE REPLACEMENT
PSI
PERSONAL SURF INSULATION
AIR-INSULATED CHANNELS BETWEEN BONDED BODY PANELS
MOLUSC
MODULAR LIGHT UTILITY SURF COMPONENT
VERSATILE AND CUSTOMIZABLE BY DESIGN
OCTA
OCTAGONAL CROSS-SECTION YARN
LIGHTWEIGHT, QUICK-DRYING THERMAL FLEECE LINING