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PATAGONIA - IF ANDREW CARNEGIE WAS A SURFER

 

PASSION PROJECT

IF ANDREW CARNEGIE WAS A SURFER - ADVANCED WETSUIT CONCEPT

(2017)

β€œThe men who have succeeded are men who have chosen one line and stuck to it.” - ANDREW CARNEGIE

And Andrew Carnegie ought to have chosen rubber over steel - if he was a surfer.

As an environmentally conscious surfer and philanthropist, Andrew Carnegie would have seamlessly blended his love for the ocean with his industrial acumen, transforming the tides of both industry and sustainability. His passion for the waves would have driven him to champion sustainable practices, and to promote eco-friendly manufacturing processes and products. With the soul of a surfer and the heart of a humanitarian, he would inspire a new era of industrial innovation, where economic growth and environmental stewardship ride the same wave toward a brighter, greener future.

NARRATIVE

 

CONSUMER MINDSET

 

COMPETITION & OPPORTUNITY

R3: 4.5mm / 3.5mm

R-Air: (2+2+Air)mm / 4mm

R4: 5.5mm / 4mm

 

INTRODUCING R-AIR

 

DNA

INSULATION FROM INFLATION

ON-DEMAN, ADJUSTABLE WARMTH VIA INFLATED AIR

MODULARITY IS PART OF CIRCULARITY

INTERCHANGEABLE COMPONENTS EXPAND AND EXTEND THE PRODUCT LIFE CYCLE

FACTORING IN THE HUMAN FACTOR

ANATOMICALLY PLACED INFLATABLE PANELS TO MAXIMIZE RANGE OF MOTION WHEN DEPLOYED

 

TECHNOLOGY TOOLBOX

YULEX

NATURAL RUBBER

THE SUPERIOR NEOPRENE REPLACEMENT

PSI

PERSONAL SURF INSULATION

AIR-INSULATED CHANNELS BETWEEN BONDED BODY PANELS

MOLUSC

MODULAR LIGHT UTILITY SURF COMPONENT

VERSATILE AND CUSTOMIZABLE BY DESIGN

OCTA

OCTAGONAL CROSS-SECTION YARN

LIGHTWEIGHT, QUICK-DRYING THERMAL FLEECE LINING

 

TRIM TOOLBOX

PSI INTERFACE

WELDED TPE PUMP / DUMP VALVE

BRANDING

FRONT & BACK LOGOS

 

THE KIT