DISNEY - POLARIS
ROLE: DESIGNER, ANIMATOR
A channel started for gamers, dedicated to gaming content, Polaris evolved over the years into a much more diverse source for gaming related content. Unfortunately, the brand identity did not reflect this evolution. Like with The Station, we looked at the brand DNA of Polaris and created a unique design language expressing life game-ified - "the glitch", something that happens in games. And again, celebrating imperfection by really communicating the theme, “Life isn’t a game but it would be a lot more fun if it was.”
Maker Studios came to Incite with a challenge to rebrand their most popular channel and relaunch their original channel after the Disney acquisition.